About Us
Who we are
We are ordinary middle-class individuals shaped by the dreams and realities of life. In our 20s, we chase financial success to fulfill the aspirations we once couldn’t. By our 30s, stability becomes essential as responsibilities grow, leading us to navigate work with calculated risks for future gains.
In our 40s, life moves fast—filled with expectations from family, peers, and society. Amid this rush, we seek a sustainable way of living, something we may have overlooked in the past 20 years. To achieve this, we embark on two parallel paths with our family, blending security with a conscious lifestyle.
Our Vision
To build a sustainable lifestyle based on trust, authenticity, and transparency, where individuals can continue their current jobs while practicing farming.
Through organic farming and ethical business, we provide pure and essential products and services to honest and conscious buyers.
Our self-learning approach equips future generations with the fundamental skills of sustainable living, entrepreneurship, and self-reliance, helping them become responsible and conscious citizens.
Our Mission
Our mission is to create a self-sufficient system that balances work, education, and ethical business, allowing individuals to embrace a sustainable lifestyle while continuing their current jobs.
By upholding the values of transparency, authenticity, and trust, and through experiential learning, we strive to inspire the next generation to adopt conscious entrepreneurship, self-reliance, and a purposeful way of living.
Meet The Team
Dr. Swati Pradhan
Co Founder & CEO
Born and raised in Navi Mumbai, Swati is a homeopathic doctor who chose to step away from her medical coding career in 2018 to embrace motherhood with Pratham. Today, alongside her children, Pratham and Jija, she walks the path of self-learning while nurturing her dream — building PrajaLife, a venture rooted in purpose and care.
Vipul Pradhan
Co Founder
From his roots in Thane and Pune, Vipul honed his skills in Navi Mumbai, building a distinguished 16-year career in clinical research. Now, with a heart full of purpose, he's channeling that vast expertise into a deeply personal venture: co-founding PrajaLife with his wife. Their shared vision is to create a sustainable business, lovingly built on the foundations of learning, strong values, and a life lived with meaning.
Vinay Patil
Marketing Strategist
Rooted in the dynamic city of Mumbai, Vinay has shaped a fulfilling 20 year journey across operations management, inbound marketing, and medical tourism. Now stepping into a purposeful new chapter, he brings this wealth of experience to his role as a Marketing Strategist. With a deep belief in clarity, mentorship, and meaningful impact, Vinay is building something beyond business—a platform grounded in collaboration, learning, and the desire to guide others toward growth with intention and integrity.
Why We Created PrajaLife : A Journey Towards Purposeful Living
As a middle-class couple, our early lives, like many, were largely focused on earning. We believed that with money, many doors would open, enabling us to achieve various goals. However, with the arrival of our children, our perspective profoundly shifted. We began to ponder: What kind of life do we truly want for them?
While financial stability remains important, we realized something far more crucial: the gift of time to simply live their lives, and access to education that not only provides fundamental knowledge but also equips them to thrive in this rapidly evolving technological age.
Coming from science backgrounds, both of us also had a stark realization: our bodies are our true wealth, and we often neglect them in today's fast-paced world. This led to a profound understanding of how vital the food we consume is in maintaining a strong, healthy body. We asked ourselves: What can we do to support this, and how can we strive for a truly sustainable life?
It was these two powerful insights—the desire to empower our children with time and relevant education, and the commitment to holistic well-being through mindful living and nutrition—that became the cornerstone of PRAJA. We're moving forward with these core beliefs, aiming to build a future where everyone can embrace a purposeful and sustainable way of life.
Where PrajaLife Stands Today: Our Exciting Beginning
We've just embarked on the PRAJA journey, and while many exciting milestones lie ahead, we're incredibly proud of where we are right now! It's a journey rooted in deep personal conviction and a shared dream.
Currently, our hands are happily in the soil, tending to our very own terrace garden. This isn't just about growing food; it's about reconnecting with nature, understanding where our nourishment comes from, and sharing that joy.
Beyond our home, we're blessed to have two incredible family farmers by our side. They're more than just partners; they're an extension of our vision, and together, we're passionately cultivating organic vegetables. This collaboration ensures pure, wholesome food for our families and inspires a wider community.
And for our children, this journey is a beautiful adventure! We're actively exploring nature with them, opening their eyes to its wonders, and connecting with experts to learn fundamental lessons directly from the natural world. It's about nurturing their curiosity and laying a foundation for a truly conscious life .
We're pouring our hearts into every step, and this is just the beginning of something truly special. We'd love for you to connect with us to learn more about our progress and how we're growing, literally and figuratively