About Us
Who we are
We are ordinary middle-class individuals shaped by the dreams and realities of life. In our 20s, we chase financial success to fulfill the aspirations we once couldn’t. By our 30s, stability becomes essential as responsibilities grow, leading us to navigate work with calculated risks for future gains.
In our 40s, life moves fast—filled with expectations from family, peers, and society. Amid this rush, we seek a sustainable way of living, something we may have overlooked in the past 20 years. To achieve this, we embark on two parallel paths with our family, blending security with a conscious lifestyle.
Our Vision
To build a sustainable lifestyle based on trust, authenticity, and transparency, where individuals can continue their current jobs while practicing farming.
Through organic farming and ethical business, we provide pure and essential products and services to honest and conscious buyers.
Our self-learning approach equips future generations with the fundamental skills of sustainable living, entrepreneurship, and self-reliance, helping them become responsible and conscious citizens.
Our Mission
Our mission is to create a self-sufficient system that balances work, education, and ethical business, allowing individuals to embrace a sustainable lifestyle while continuing their current jobs.
By upholding the values of transparency, authenticity, and trust, and through experiential learning, we strive to inspire the next generation to adopt conscious entrepreneurship, self-reliance, and a purposeful way of living.
Our Core Principals
Authenticity:
Lived Experience, Not Just Expertise.
We don’t just teach conscious living; we practice it daily through our unschooling journey. Every experience we offer is a direct extension of our lived reality, ensuring that what we deliver is 100% genuine.
Transparency:
The Power of Honest Boundaries.
We prioritize radical honesty over empty commitments; if we don’t have an answer, we will tell you. Our business is built on the clarity of a truthful "no," so that every "yes" we give you is one you can rely on.
Trust:
Our Foundational Operating System.
Trust isn’t a policy for us, it’s the air we breathe and the standard by which we live and lead. We treat your family’s journey with the same loyalty, care, and unwavering integrity that we give to our own.
Meet The Team
Dr. Swati Pradhan
Co Founder & CEO
Born and raised in Navi Mumbai, Swati is a homeopathic doctor who chose to step away from her medical coding career in 2018 to embrace motherhood with Pratham. Today, alongside her children, Pratham and Jija, she walks the path of self-learning while nurturing her dream — building PrajaLife, a venture rooted in purpose and care.
Vipul Pradhan
Co Founder
From his roots in Thane and Pune, Vipul honed his skills in Navi Mumbai, building a distinguished 16-year career in clinical research. Now, with a heart full of purpose, he's channeling that vast expertise into a deeply personal venture: co-founding PrajaLife with his wife. Their shared vision is to create a sustainable business, lovingly built on the foundations of learning, strong values, and a life lived with meaning.
Vinay Patil
Marketing Strategist
Rooted in the dynamic city of Mumbai, Vinay has shaped a fulfilling 20 year journey across operations management, inbound marketing, and medical tourism. Now stepping into a purposeful new chapter, he brings this wealth of experience to his role as a Marketing Strategist. With a deep belief in clarity, mentorship, and meaningful impact, Vinay is building something beyond business—a platform grounded in collaboration, learning.
Our Journey So Far
Roots In Nature, Wings In Education.
Praja Born
Transitioned from a pursuit of wealth to a pursuit of purpose.
Ek Din Ka Farmer
Successfully reconnected urban families with the soil through three immersive seasons of hands-on, ancestral farming.
Praja Sawand
Established a thriving community platform for deep dialogues on conscious living and sustainable decision-making.
Upcoming: Praja Sawand
Expanding our horizons on April 2026, with an industrial visit to explore the systems behind conscious production.